WHAT IS SKY?

WHAT MAKES THE SKY'S APPROACH TO PRODUCT DEVELOPMENT, BRAND DESIGN AND MARKETING UNIQUE?

THE CORE FOUR

START WITH WHY: Simon Sinek

CC PROFILE

PRODUCT: PAIN, PROBLEM, PASSION

ACTION ELEMENT #1: PRODUCT-SOLUTION QUESTION OVERVIEW

ACTION ELEMENT #1: PRODUCT - PROBLEM - SOLUTION WORKSHEET

GROUP DISCUSSION: APPLIED PLAYBOOK BUILDING BLOCK... WEEK #1

PRODUCT ESSENCE

PRODUCT ESSENCE: EXAMPLE #1

ESSENCE, PROBLEM & SOLUTION

ACTION ELEMENT #1: ESSENCE

ACTION ELEMENT #2: ESSENCE

CORE 4 REVIEW: PART II.

NEXT: CORE 4 REVIEW PART III The Motivational Matrix...CONCEPT

THE CONCEPT

NEXT: CORE 4 REVIEW PART III The Motivational Matrix...POV

CIRCLES OF INFLUENCE: Personal / Business

POV: PSYCHOLOGICAL FOUNDATIONS

GROWTH MINDSET: POWER and PURPOSE

CC WORLDVIEW PROFILE

AMERICA'S POLARIZED POV'S: 2018 SURVEY

WE ARE SKY: COMMUNICATION AND POV

CORE 4 REVIEW PART IV The Motivational Matrix...

THE INTEGRAL ELEVATION MODEL

CONTEXTUAL SHIFTS AND INTEGRAL ELEVATION

THE CORE C.C. MESSAGE: POWER & PURPOSE

ACTION ELEMENT #1: WHAT IS YOUR ELEVATION IDEA FOR CC'S ?

THE PRODUCT - CUSTOMER INTERACTIVE PROCESS

DRIVERS: NEEDS and WANTS- PART I

WE ARE SKY: DEVELOPMENTAL APPROACH

LEVINSON: DEVELOPENTAL STAGES

ERICKSON'S PSYCHOSOCIAL DEVELOPMENTAL STAGES

BRANDS: THE TANGIBLE & INTANGIBLE SOLUTIONS TO PROBLEMS

ACTION ELEMENT #2: TANGIBLES & INTANGIBLES

VALS TYPES

VALS: CC PROFILE

SKY INTEGRAL ELEVATION: PROCESS DIMENSIONS

LEARNING TYPES

LEARNING TYPES DEFINED

PREFERENCE %: LEARNING TYPES

KOLB LEARNING CYCLE

MIND MAPPING INFORMATION

ACTION ELEMENT #1. CORE 4 MIND MAPPING ACTIVITY

ACTION ELEMENT #2: PROCESS AND LEARNING TYPES

WHAT IS AN ARCHETYPE?

JUNGIAN CLASSIC ARCHETYPE MODEL

12 CLASSIC ARCHETYPES DEFINED: PERSONA BACKGROUND

DESCRIPTION OF ARCHETYPE MOTTO, DESIRES, FEARS, STRATEGIES, WEAKNESS and TALENTS

CAROLINE MYSS ARCHETYPE LIST

BUSINESS BRANDING AND ARCHETYPES

ACTION ELEMENT #1: YOUR PROJECT PERSONA.

ACTION ELEMENT #2: YOUR PERSONAL PERSONA

THE MOTIVATIONAL MATRIX SEQUENCE

CREATING & BLOOM'S TAXONOMY

ELEMENTS OF DESIGN

ELEMENTS OF DESIGN AND MOTIVATIONAL MATRIX INTEGRATION

INTEGRAL STYLE AND ATTITUDE

INTEGRAL STYLE-ATTITUDE DESIGN SEQUENCE

ACTION ELEMENT #1:. YOUR PROJECT STYLE AND ATTITUDE

ACTION ELEMENT #2: PROJECT VISUAL COLLAGE OR MURAL

WHAT IS THE BRAND ELEVATION ATTITUDE

BRAND ELEVATION ATTITUDE ELEMENTS

BUILDING THE ELEVATED BRAND'S STORY

ACTION ELEMENT #1: REVIEW ESSENCE, MESSAGE ANCHOR, CONCEPT DIMENSIONS

ACTION ELEMENT #2: REVIEW POV, CONTENT AND CONTEXT DIMENSIONS

ACTION ELEMENT #3: REVIEW PROCESS, PERSONA AND STYLE DIMENSIONS

WHAT IS STORY CENTRAL?

ACTION ELEMENT #1: INTEGRAL REVIEW OF FOUNDATIONAL ELEMENTS

EMOTIONAL PROMISE

EMOTIONAL PAYOFF

UNIQUE SELLING PROPOSITION

PRODUCT AND BRAND POSITIONING

STORY MEDIUMS

ACTION ELEMENT #2

THE EFFECT CHECK MODEL

THE EFFECT CHECK: #1 Attention

THE EFFECT CHECK: #2 Comprehension

THE EFFECT CHECK: #3 Involvement

SYSTEMIC CIRCLES OF INFLUENCE

EFFECT CHECK INTEGRAL SUMMARY

THE EFFECT CHECK: #4 Yield

YIELD AS TIPPING POINT

YIELD: CC'S: STORY ALIGNMENT CHECKLIST

TOP CAUSES YOUTH WANT BRANDS TO SUPPORT TODAY

BRAND AUTHENTICITY TODAY

SELECTIVE PERCEPTION

SYSTEMIC CIRCLES OF INFLUENCE

"BURNOUT"

"THE GREAT ACCOMODATION". Jean Piaget

INFO PROCESSING: Selective Perception

INFORMATION PROCESSING: Executive Functions

TRADEOFFS and COPING

BRAND ELEVATION I.Q.

YIELD and ACTION BRAIN LEVELS : Survival - Emotional - Thinking Brain Structure

YIELD and ACTION KEY INFLUENCES

KEY LEVELS OF CONSUMER ACTION: Interested- Qualified - Committed

CC'S. Active Choosing Bias

ACTION INTANGIBLES

ACTION ELEMENT #1: TOP 3 PERSONAL INTANGIBLE PREFERENCES

EFFECT CHECK: #6 Re-Action

EXPECTANCY THEORY and BRANDS

EXPECTANCY THEORY

ACTION ELEMENT #1.

COMMUNICATION DIMENSIONS

SIX LEVELS OF COMMUNICATION

CUSTOMER FEEDBACK LOOP

MANAGING ONLINE REVIEWS

COMPANY CUSTOMER MANAGEMENT SPECTRUM

BUILDING THE CUSTOMER INTERACTIVE PROCESS

ACTION ELEMENT #1: HANDLING DIFFERENT TYPES OF RE-ACTIONS