Course curriculum
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02
SKY PLAYBOOK: PART I
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03
SKY PLAYBOOK: PART II. Foundations
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PRODUCT: PAIN, PROBLEM, PASSION
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ACTION ELEMENT #1: PRODUCT-SOLUTION QUESTION OVERVIEW
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ACTION ELEMENT #1: PRODUCT - PROBLEM - SOLUTION WORKSHEET
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GROUP DISCUSSION: APPLIED PLAYBOOK BUILDING BLOCK... WEEK #1
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PRODUCT ESSENCE
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PRODUCT ESSENCE: EXAMPLE #1
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ESSENCE, PROBLEM & SOLUTION
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ACTION ELEMENT #1: ESSENCE
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ACTION ELEMENT #2: ESSENCE
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CORE 4 REVIEW: PART II.
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NEXT: CORE 4 REVIEW PART III The Motivational Matrix...CONCEPT
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04
SKY PLAYBOOK: PART III The Motivational Matrix- CONCEPT
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THE CONCEPT
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HOW WE LEARN: INFORMATION PROCESSING
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ACTION ELEMENT #1 : CONCEPT
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05
SKY PLAYBOOK: PART IV The Motivational Matrix- POV
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NEXT: CORE 4 REVIEW PART III The Motivational Matrix...POV
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CIRCLES OF INFLUENCE: Personal / Business
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POV: PSYCHOLOGICAL FOUNDATIONS
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GROWTH MINDSET: POWER and PURPOSE
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CC WORLDVIEW PROFILE
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AMERICA'S POLARIZED POV'S: 2018 SURVEY
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WE ARE SKY: COMMUNICATION AND POV
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CORE 4 REVIEW PART IV The Motivational Matrix...
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06
SKY PLAYBOOK: PART V. The Motivational Matrix- CONTENT
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CONTENT: MESSAGE ANCHOR
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ACTION ELEMENT #1: MESSAGE ANCHOR
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ACTION ELEMENT #2: PERSONAL PROJECT MESSAGE ANCHOR
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CONTENT INTEGRATION
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ACTION ELEMENT #3: PERSONAL PROJECT ANALYSIS
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ACTION ELEMENT #4: CONTENT REVIEW CHECK LIST
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07
SKY PLAYBOOK: PART VI. The Motivational Matrix -CONTEXT
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08
SKY PLAYBOOK: The Motivational Matrix -PART VII. PROCESS #1
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THE PRODUCT - CUSTOMER INTERACTIVE PROCESS
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DRIVERS: NEEDS and WANTS- PART I
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DRIVERS: NEEDS and WANTS -PART II
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WE ARE SKY: DEVELOPMENTAL APPROACH
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LEVINSON: DEVELOPENTAL STAGES
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ERICKSON'S PSYCHOSOCIAL DEVELOPMENTAL STAGES
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BRANDS: THE TANGIBLE & INTANGIBLE SOLUTIONS TO PROBLEMS
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ACTION ELEMENT #1: DRIVERS
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ACTION ELEMENT #2: TANGIBLES & INTANGIBLES
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09
SKY PLAYBOOK: The Motivational Matrix - PART VIII PROCESS #2
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VALS TYPES
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VALS: CC PROFILE
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SKY INTEGRAL ELEVATION: PROCESS DIMENSIONS
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LEARNING TYPES
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LEARNING TYPES DEFINED
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PREFERENCE %: LEARNING TYPES
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KOLB LEARNING CYCLE
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MIND MAPPING INFORMATION
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ACTION ELEMENT #1. CORE 4 MIND MAPPING ACTIVITY
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ACTION ELEMENT #2: PROCESS AND LEARNING TYPES
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10
SKY PLAYBOOK: The Motivational Matrix - PART IX PERSONA
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WHAT IS AN ARCHETYPE?
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JUNGIAN CLASSIC ARCHETYPE MODEL
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12 CLASSIC ARCHETYPES DEFINED: PERSONA BACKGROUND
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DESCRIPTION OF ARCHETYPE MOTTO, DESIRES, FEARS, STRATEGIES, WEAKNESS and TALENTS
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CAROLINE MYSS ARCHETYPE LIST
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BUSINESS BRANDING AND ARCHETYPES
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ACTION ELEMENT #1: YOUR PROJECT PERSONA.
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ACTION ELEMENT #2: YOUR PERSONAL PERSONA
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11
SKY PLAYBOOK: The Motivational Matrix - PART X STYLE
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THE MOTIVATIONAL MATRIX SEQUENCE
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CREATING & BLOOM'S TAXONOMY
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ELEMENTS OF DESIGN
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ELEMENTS OF DESIGN AND MOTIVATIONAL MATRIX INTEGRATION
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INTEGRAL STYLE AND ATTITUDE
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INTEGRAL STYLE-ATTITUDE DESIGN SEQUENCE
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ACTION ELEMENT #1:. YOUR PROJECT STYLE AND ATTITUDE
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ACTION ELEMENT #2: PROJECT VISUAL COLLAGE OR MURAL
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12
SKY PLAYBOOK: The Motivational Matrix - PART XI BRAND ELEVATION ATTITUDE
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WHAT IS THE BRAND ELEVATION ATTITUDE
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BRAND ELEVATION ATTITUDE ELEMENTS
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BUILDING THE ELEVATED BRAND'S STORY
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ACTION ELEMENT #1: REVIEW ESSENCE, MESSAGE ANCHOR, CONCEPT DIMENSIONS
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ACTION ELEMENT #2: REVIEW POV, CONTENT AND CONTEXT DIMENSIONS
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ACTION ELEMENT #3: REVIEW PROCESS, PERSONA AND STYLE DIMENSIONS
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13
SKY PLAYBOOK: PART XII STORY CENTRAL
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WHAT IS STORY CENTRAL?
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ACTION ELEMENT #1: INTEGRAL REVIEW OF FOUNDATIONAL ELEMENTS
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EMOTIONAL PROMISE
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EMOTIONAL PAYOFF
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UNIQUE SELLING PROPOSITION
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PRODUCT AND BRAND POSITIONING
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STORY MEDIUMS
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ACTION ELEMENT #2
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14
SKY PLAYBOOK: PART XIII The Brand Elevation I.Q.
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WHAT IS THE BRAND ELEVATION I.Q.?
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EMOTIONAL PROMISE
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EMOTIONAL PAYOFF
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UNIQUE SELLING PROPOSITION. (U.S.P.)
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15
SKY PLAYBOOK: PART XIV The Effect Check
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16
SKY PLAYBOOK: PART XV The Effect Check #4. Yield
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THE EFFECT CHECK: #4 Yield
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YIELD AS TIPPING POINT
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YIELD: CC'S: STORY ALIGNMENT CHECKLIST
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TOP CAUSES YOUTH WANT BRANDS TO SUPPORT TODAY
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BRAND AUTHENTICITY TODAY
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SELECTIVE PERCEPTION
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SYSTEMIC CIRCLES OF INFLUENCE
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CHOOSING: CHOICE-FULL / CHOICE-LESS
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"BURNOUT"
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"THE GREAT ACCOMODATION". Jean Piaget
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INFO PROCESSING: Selective Perception
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INFORMATION PROCESSING: Executive Functions
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CHOICE-LESS CONSCIOUSNESS
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TRADEOFFS and COPING
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BRAND ELEVATION I.Q.
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17
SKY PLAYBOOK: PART XVI Effect Check #5 ACTION
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EFFECT CHECK #5: Action
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YIELD and ACTION BRAIN LEVELS : Survival - Emotional - Thinking Brain Structure
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YIELD and ACTION KEY INFLUENCES
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KEY LEVELS OF CONSUMER ACTION: Interested- Qualified - Committed
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CC'S. Active Choosing Bias
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ACTION INTANGIBLES
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ACTION ELEMENT #1: TOP 3 PERSONAL INTANGIBLE PREFERENCES
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18
SKY PLAYBOOK: PART XVII: Effect Check #6 -Re-Action
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19
SKY PLAYBOOK: PART XVIII Effect Check # 7 Communication
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COMMUNICATION DIMENSIONS
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SIX LEVELS OF COMMUNICATION
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CUSTOMER FEEDBACK LOOP
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MANAGING ONLINE REVIEWS
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COMPANY CUSTOMER MANAGEMENT SPECTRUM
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BUILDING THE CUSTOMER INTERACTIVE PROCESS
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ACTION ELEMENT #1: HANDLING DIFFERENT TYPES OF RE-ACTIONS
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